IZZIE PICKIBARRA.
EXPLORE THE WORKSELECTED PROJECTSBig entertainment is expensive.
And exposed.
The person
behind the format.
Award-winning unscripted showrunner & executive producer.
From launching Dancing with the Stars to building The Masked Singer, developing the worlds audiences want to step into, infused with purpose, warmth and spectacle.
Extensive experience producing for network, cable, and streamers: ABC, Fox, BBC, Channel 4, CW, Oxygen, Bravo, Netflix, Amazon and Apple TV+.
READ THE BIO & FULL CV ↓A bold idea.
An engine that
holds.
Formats do not fail because the idea was weak.
They fail because the engine cannot survive scale, talent, scrutiny or international rollout.
With 20 years operating at the highest level of US network television (alongside deep UK market experience), I design scalable, talent-first entertainment that works across territories and platforms.
My work sits at the intersection of celebrity, commercial exposure, global rollout, and creative ambition.
OF US NETWORK TELEVISION
ACROSS BOTH MARKETS.
Creative ambition.
Structural discipline.
When the stakes
are high.
I am brought in when:
A bold concept needs
structural discipline.A format requires stress-testing
before green-light.A UK format needs recalibrating
for the US market, or vice versa.A creator-led or brand-funded project
needs strong format architecture.A high-stakes launch cannot afford
creative or operational drift.
Big swings.
Built to last.
01Dancing with
the StarsABC / SHOWRUNNER / SEASONS 1–4BRIDGING THE
US + UK AT SCALE
Rebuilding a UK format for US primetime required recalibrating tone, pace, casting and emotional access while protecting the core DNA.
The result was a breakout hit in season one and a durable primetime franchise.
02The Masked
SingerFOX / SHOWRUNNER / SEASONS 1–3HIGH-CONCEPT.
HIGH-STAKES.
A high-concept US launch built around celebrity anonymity carried significant reputational and financial risk.
I built the narrative universe, refined the mechanics, aligned talent + stakeholders and led live execution.
The show scaled from high-risk adaptation to breakout hit in season one.
03Strictly Come
DancingBBC ONE / SERIES PRODUCER / SERIES 1–2DESIGNING ENGINES
THAT TRAVEL
In the early seasons of a costly live format, I helped shape the foundational engine and audience world-building that enabled long-term global scalability.
04Ladies of
LondonBRAVO / BBC STUDIOSCOMMERCIALLY DURABLE
DOCU-FORMATS
I created, sold, and showran the series.
I was brought back to recast, which led to a greenlight in 2026.
05My Kind
of CountryAPPLE TV+ / EP & SHOWRUNNER / 2020–2023MUSIC. STORY.
CULTURAL IMPACT.
Led development and production of Apple TV+’s global music competition series, bringing together storytelling, competition, and cultural impact in a fresh, emotionally rich format.
Meet the artists.
06Savage X Fenty
Vol. 3AMAZON / EP & SHOWRUNNER / 2021FASHION.
MUSIC. ENTERTAINMENT.
Blended music, fashion, and live entertainment into an innovative multi-platform event, redefining the intersection of brand, entertainment, and IP.
The films.
07A Little Help with
Carol BurnettNETFLIX / EP & SHOWRUNNERCOMEDY.
HUMAN CONNECTION.
Executive Producer and Showrunner of A Little Help with Carol Burnett for Netflix.
08Breaking
PointeTHE CW / EP & CREATORDOCU-FORMATS.
PERFORMANCE.
Creator and Executive Producer of Breaking Pointe for The CW.
09Lovetown,
USAOWN / EXECUTIVE PRODUCERENTERTAINMENT.
WITH HEART.
Executive Producer of Lovetown USA for OWN.
The work.
The whole picture.
Two decades creating and showrunning high-profile global entertainment formats across the US and UK.
Credits published under Izzie Pick Ibarra.
- NBCUniversalOverall Deal / 2015–2017
- Ryan Seacrest ProductionsEVP, Unscripted / 2014
- BBC WorldwideSVP, Programming & Development / 2010–2014
VP, Programming & Development / 2007–2010
Emmy and Producers Guild nominations. Critics’ Choice, Hollywood Critics Association and Gracie recognition. GLAAD and Critics’ Choice nominations for My Kind of Country.
Earlier creative and development work also includes Skating with the Stars. Full credits and recognition are included in the PDFs.
WHERE THE
AUDIENCE IS.
If the audience is there,
the format must work there.
I am platform-agnostic and outcome-focused.
EXPANDING INTO DIGITAL-FIRST & CREATOR-LED FORMATSAlongside broadcast and streamer work, I am actively building digital-first and creator-led formats, including large-scale projects for global brands such as Barbie, Bluey and Hellmann’s.
Across all work, the principle is consistent.
Build the world.
Make the engine hold.
I build entertainment worlds audiences want to step into. I align talent and format so they elevate each other.
And I design engines that hold—whether live, streamed, digital-first, or event-driven.
Off screen.
On my mind.
VIEW ALL ON LINKEDIN ↗The structure underneath the idea
Why a creator’s long-form plan needs more than a compelling personality: a format that can sustain the story across an entire series.
READ THE ORIGINAL POST ↗LINKEDIN / IZZIE PICK IBARRAGive audiences a reason to return
Izzie explores the rituals, audience participation and emotional architecture that keep people coming back, from Strictly to The Masked Singer.
READ THE ORIGINAL POST ↗LINKEDIN / IZZIE PICK IBARRABrand content that builds connection
A perspective on creating lasting audience relationships through entertaining stories with emotional depth, beyond the initial attention of a campaign.
READ THE ORIGINAL POST ↗Selected posts, with short summaries and links to the originals. New public posts are checked daily; LinkedIn’s public indexing may take time.